It Started in a Recycling Center
Eight years operating recycling centers in Los Angeles revealed something most people overlook: recycling centers are undervalued data goldmines.
Every day, millions of transactions happen at recycling centers across California. Material types, weights, CRV values, customer identities — all captured on paper receipts and lost in disconnected spreadsheets.
The same pattern exists in local commerce. Restaurants, barbershops, retailers — they generate real customer engagement data every day. But without infrastructure to capture and verify it, that data stays invisible.
Nevyo was founded to build the infrastructure that makes all of it visible, verifiable, and actionable.




